Video & Playable Ads
AppLovin Corporation
At SparkLabs, we consistently iterate the mobile ads we worked on to create high-performing video and playable ads to drive downloads and engagement. The market was competitive, and trends in ad creative were constantly changing. As one of the lead designers, I led creative direction and production. I was responsible for guiding a team to develop visually compelling and effective ads, either by enhancing top-performing assets or creating new concepts from scratch, while ensuring they resonated with the target audience.
Our data-driven approach and creative leadership consistently produced ads that improved engagement and download rates across multiple games. By combining trend research with A/B testing, we were able to scale high-performing creative concepts, increase overall ad efficiency, and contribute directly to the success of top-performing titles.
Klondike - Isometric Farm
Designer & Animator: Hsiu Lin
Manager: Shellie Schenck
Wordscapes Search - Brain Travel
Animator: HPL Design
Manager: Shellie Schenck
Blockscapes - ASMR Ice Cube
Animator: HPL Design
Manager: Jessica Dolan
The Price is Right Bingo - Split Style
Producer: Ashleigh Cote
Animator: HPL Design
Manager: Shellie Schenck
Tile Garden -
Piggy Bank
Developer: Imtiaz Razzak
Manager: Jessica Dolan
click on the screen to demo!
Bloom Nutrition - Block
Developer: Kellie Knight
Manager: Shellie Schenck
click on the screen to demo!
Merge Mansion - Fall Renovate
Developer: Imtiaz Razzak
Manager: Jessica Dolan
click on the screen to demo!
Laura Geller - "Insta" Style
Developer: Kellie Knight
Manager: Shellie Schenck
click on the screen to demo!
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