App Store Optimization
AppLovin Corporation
At SparkLabs, we managed a portfolio of over 500 titles across mobile apps and e-commerce businesses. As the Lead Graphic Designer, I led the creative team for optimizing the App Store presence across all titles to improve visibility, increase downloads, and ensure brand consistency.
Audit & Refresh
Reviewed existing icons, screenshots, and videos while analyzing competitors to create visuals tailored for each game.
Test & Optimize
Ran A/B tests with the growth team to find top-performing creatives and coordinated with marketing and product to update metadata and assets efficiently.
Impact & Insights
Optimizations led to up to a 10% lift in ASO-driven downloads and generated insights applied to playable ads and UA videos, continuously improving creative strategy.
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